“WILD” - We help athletes chase after big goals. The exact definition of this will vary for each athlete, but we stand alongside athletes who are daring to be “wild” - i.e. pursuing a new distance, trying a new style of racing, chasing after what feels like a lofty goal. Our belief is that we all can be wild and no dream is too big.

 

“PEAK” - We value quality training, where we help “peak” an athlete’s fitness. But when we look at this closer it means having a holistic approach to our training, which incorporates strength training, injury prevention, mental performance and nutritional considerations. We value the full process of building the ability to navigate the peaks and valleys that arise not only during an ultra, but throughout the training and the broader demands of life. 

 

“COLLECTIVE” - This is not about one individual. This is a team, a “collective” of athletes and coaches sharing passions, community and growing together.